01
What works should not be broken
If you do not know what truly drives results, optimization can focus on the wrong things and weaken what already works.
Premium Google Ads Audit
A Google Ads audit for business growth.
You get an executive-level view of how Google Ads supports business growth, which data can be trusted and what should happen next before increasing budget, changing partners or making other marketing decisions.
Premium Google Ads Audit €890Fixed price. A clear audit without a required ongoing contract.
Business growthScaling readinessData reliabilityGrowth bottlenecksInvestment recommendationNext decisionDo not change yet
Budget leak
18%
It is difficult to get an objective full picture of Google Ads from reporting alone.
Google Ads can generate leads, sales or visibility, while it remains unclear how well the work truly supports the business. The purpose of the audit is not to change everything, but to understand what works, what does not work well enough, which data can be trusted and whether the next step should be a change or strengthening the current model.
02
A report can look good while the full picture is missing
Clicks, leads and conversions alone do not show whether advertising creates real business value.
03
Waste can stay hidden for a long time
If part of the budget goes into weak demand, poor measurement or inefficient structures, the issue can cost more than the audit within just a few months.
The audit turns Google Ads data into a decision base for the business.
01
What is actually working?
The audit identifies which campaigns, demand sources and structures genuinely support business goals.
02
Where is budget leaking?
The audit identifies where money is being spent without enough impact on results, quality or growth.
03
Can measurement and reporting be trusted?
The audit assesses whether Google Ads, GA4 and conversion tracking provide a reliable enough basis for decision-making.
04
What should be done next?
You get a clear view of what should be fixed, protected, scaled or left unchanged for now.
You get a clear full picture of the current state of Google Ads and the next priorities.
The outcome is not a technical checklist. It is a clear and prioritized view of what works, what needs attention, which data can be trusted and what the business should do next.
1
Executive Summary
A concise summary of the current state, key findings, risks and opportunities.
2
Google Ads Current-State Analysis
An objective assessment of how well the current work supports business goals.
3
Budget Leak and Inefficiency Review
A view of where ad spend may be used without enough business impact.
4
Data Reliability Review
An assessment of whether Google Ads, GA4, conversion tracking and reporting are reliable enough to support decision-making.
5
Prioritized Action Map
A clear order for what should be done first, what can wait and what should not be changed yet.
6
List of what should not be broken
The audit also identifies what is working, so changes do not accidentally weaken current performance.
EXECUTIVE AUDIT PREVIEW
What does the audit outcome look like?
The audit turns the current state of Google Ads into a clear decision base. You see what works, what needs attention and what should not be changed unnecessarily.
The premium audit includes the current-state analysis, prioritized action map and review for €890.
Current-state summary
- What is working today
- What needs attention
- Which data can be trusted
Fix first
- Identify and reallocate wasted budget
- Fix critical conversion tracking risks
- Prioritize inefficient structures
Protect
- Working campaigns and demand sources
- Signals that should not be weakened by optimization
- Current structures that support results
Next step
- Continue the current model with more confidence
- Fix measurement before scaling
- Build a working and scalable model
For decision-making
You get a clear view of what should happen next and what should not be changed without better evidence.
If you spend thousands per month on Google Ads, an objective audit is a small decision.
A CMO or business owner does not need to know every detail of Google Ads. It is enough that money is being spent and advertising should produce business results. Premium Google Ads Audit gives an objective view of whether the work is performing, how well it is performing and whether something needs to change.
You spend a meaningful budget on Google Ads
If advertising spend is, for example, €5,000 per month, even a small amount of waste can pay back the audit quickly.
Reporting does not give you a full enough picture
The numbers are available, but their business meaning remains unclear.
You want to know whether the current setup actually works
The audit shows what works well, what only appears to work and where there is room for improvement.
You are considering changes but do not want to guess
Before increasing budget, changing partners or restructuring the account, it is worth knowing what can be concluded from the current situation.
Measurement or lead quality raises questions
If the data cannot be trusted, optimization, budgeting and growth management are not on stable ground.
You need an outside view
You get an independent assessment without needing to know every technical detail of Google Ads yourself.
A clear process, deep analysis and a direct view.
The audit is built to avoid unnecessary workload for your organization while giving an honest and practical view of where Google Ads stands today. The audit is done by Riku, founder of Viral Links and Google Ads consultant. The same person does the analysis and walks you through the results.
Step 01
Situation and goal
I go through with you what Google Ads should produce for the business and what matters most in the current situation.
Step 02
Account, data and measurement analysis
I dig into the advertising structure, performance data, budget use, tracking and commercial signals.
Step 03
Findings and prioritization
I separate the essential findings from minor optimization points and build a clear recommendation for next steps.
Step 04
Review
I walk you through the results clearly, without unnecessary jargon. You get a view of what works, what does not and what should happen next.
After the audit, you know which next step makes the most sense.
Based on the findings, the next step can be very different from one company to another. Sometimes it makes sense to scale. Sometimes measurement must be fixed first. Sometimes the most important decision is to protect the current working model and avoid changing the wrong thing.
01
Build a working and scalable model
When the current work has a solid foundation, the next step may be simplifying the structure and scaling with control.
02
Fix the measurement foundation
When decision-making relies on data that cannot yet be trusted, measurement should be fixed before larger decisions.
03
Continue current work with more confidence
If the audit confirms that the most important things are in place, you gain confidence in what should not be changed unnecessarily.
An independent view before your next decision.
The purpose of the audit is not to find as many errors as possible or force an ongoing service. Its purpose is to give a clear and commercially useful view of how Google Ads works today, what should happen next and what should not be changed unnecessarily.
Google Ads focus
Google Ads is the only channel Viral Links manages. That limit is deliberate: depth in one channel produces better decisions than shallow coverage across many.
Business-led analysis
What matters most is not what looks good inside the ad platform, but what supports sales, growth and decision-making.
Clear prioritization
Essential findings are separated from small optimization points.
No changes for the sake of change
If something works, it should be identified and protected, not broken.
Frequently asked questions
Premium Google Ads Audit costs €890. The price includes the current-state analysis, data and measurement reliability review, prioritized action map and review of the findings. Contacting us does not commit you to buying the audit, and the audit does not commit you to ongoing cooperation.
A free review is often a sales opener. A premium audit is an independent decision base where the value comes from objectivity, prioritization and business impact assessment. You get a clear view of what works, what does not and what should happen next.
Yes. The full Premium Google Ads Audit is designed for companies that already have a meaningful Google Ads budget or where the channel plays an important role in business growth. For smaller or early-stage companies, ongoing Google Ads cooperation is often the better fit. It always starts with a current-state review, audit or plan, so the scope can be matched to the company's situation and goals.
No. The purpose of the audit is to make a complex advertising and data setup understandable for decision-makers.
The audit is normally delivered within 5–7 working days of receiving the initial information and access. The delivery includes the analysis and recommended actions.
No. Read-only access to the Google Ads account and the installed analytics is enough for the analysis. The audit is read-only: no changes are made to any systems during the audit.
Yes. The audit works as an independent second opinion to support current work. The goal is not automatically to change partners, but to provide a clear view for decision-making.
No. You can implement the findings yourself, with your current partner, or ask me for a proposal for the next steps.
Request an audit review
Let me find out which audit model fits your situation.
Tell us briefly about your situation, and I'll review whether Premium Google Ads Audit, a lighter audit or another cooperation model is the most sensible next step.
Premium Google Ads Audit: €890
Make your next decision with confidence, not assumptions.
Request an audit review and get a clearer picture of how Google Ads works today and which next step makes the most sense. Premium Google Ads Audit costs €890.