Associations and organizations
When you want to reach people looking for information, help, activities, or ways to participate.
Google Ads NonProfit
Google Ad Grants application, setup, and management for nonprofit organizations
Viral Links helps nonprofit organizations apply for Google Ad Grants, set up advertising, and turn it into an actively managed Google Ads setup.
Who Google Ads NonProfit is for
Google Ads NonProfit is suitable for organizations with a clear nonprofit mission and a need to reach the right people through Google.
Foundations and nonprofit organizations
When the organization has a clear purpose and a service, project, or content that people can find through Google searches.
Organizations collecting donations
When you want to direct search demand to donation pages, campaigns, or other fundraising activities.
Organizations looking for volunteers or members
When the goal is to attract new volunteers, members, or participants.
Organizations promoting events, education, or campaigns
When you want more visibility for events, training, webinars, or campaigns.
Museums, theatres, and cultural organizations
Especially when the organization sells tickets, runs events, or wants to grow its audience.
What Google Ad Grants can enable
Google Ad Grants is not cash support. It is an advertising budget that an approved organization can use for Google Search advertising under the program rules.
Visibility in search results
An approved organization may receive up to USD 10,000/month for Google Search advertising.
Reaching the right people
Advertising can be directed to people searching for help, information, services, or activities related to the organization’s mission.
Donations, members, and volunteers
Search traffic can be guided toward important goals such as donations, member acquisition, or volunteer activity.
Long-term discoverability
When the structure and tracking are in place, advertising can become an ongoing source of visibility and contacts.
From application to ongoing management
The goal is not only to open an advertising account, but to build a setup that can be managed and improved over time.
Starting point and goals
The organization’s work, the most important goals, and what advertising should help achieve are reviewed.
Eligibility and website readiness
The organization and website are checked to be in the best possible condition for the application before moving forward.
Application
The Google Ad Grants application is prepared and submitted based on the required information.
Accounts, tracking, and conversions
The Google Ads account, Analytics, and the most important goals are connected in a sensible way.
Campaign structure and ads
Campaigns, keywords, and ads are built based on the goals and search demand.
Ongoing management
After the application is approved, advertising is monitored, optimized, and kept aligned with the program rules.
What the collaboration covers
The collaboration covers the application, setup, and ongoing management. This means the organization is not left alone immediately after the advertising budget becomes available.
Application preparation and submission
A careful application where the starting point is reviewed before submission.
Google Ads account setup
Account settings, required connections, and the technical setup steps.
Campaign structure, keywords, and ads
A search-based structure that directs traffic toward the organization’s most important goals.
Ongoing management and performance follow-up
Advertising monitoring, optimization, program rule alignment, and performance reporting.
Application approval and risk removal
The application is prepared carefully and the starting point is reviewed before moving forward. The final decision is still made by Google.
If the application is not approved, the service is not charged.
Pricing and service model
The service is an annual model that includes the application, setup, and 12 months of ongoing management.
€3,600 / year
- Application preparation and submission
- Google Ads account setup
- 12 months of ongoing management
- No charge if the application is not approved
If Google approves the application, the collaboration continues as a 12-month management period under the agreed annual model.
This means the advertising budget is not only applied for, but turned into a working and managed Google Ads setup for the organization.
Frequently asked questions about Google Ads NonProfit
An approved organization may receive up to USD 10,000/month for Google advertising. This is not cash support or money paid to the organization. It is an advertising budget that can be used for Google advertising under the program rules.
No, not automatically. The organization, website, and application must meet Google’s program requirements. That is why the starting point is reviewed before moving forward, so the application can be prepared from the strongest possible basis.
The application is prepared carefully and the starting point is reviewed before moving forward. The final decision is still made by Google. If the application is not approved, the service is not charged.
Google may provide the advertising budget, but the application, setup, campaign structure, tracking, and ongoing management are separate expert work. The purpose of the collaboration is to make sure the advertising budget is actually put to sensible use and that the organization gets as much value from it as possible.
The service model is built so that there is no separate application fee if the application is not approved. When the application is approved, the collaboration continues as a 12-month management period under the agreed annual model. This keeps the overall price predictable and competitive, and the organization gets setup, management, and ongoing follow-up in addition to the application.
The timing and practical arrangements can be discussed based on the situation. The important thing is that the collaboration fits the organization’s decision-making and budget rhythm.
Next step
Tell us about your organization, and let’s look at the next step
Briefly describe your organization’s current situation and how you would like to use Google advertising. You can mention the Google Ad Grants situation, what the organization does, or what advertising would be used for. Riku, the founder of Viral Links, will look into your organization’s situation and explain how the application moves forward.
Want to explore the Google Ad Grants opportunity?
Tell us about your organization in the form, and I’ll see whether Google Ads NonProfit could be a sensible model for you.