You want to grow sales or lead volume
Google Ads is seen as a channel that can bring more demand, contacts or sales.
Google Ads Growth
Google Ads as a business growth channel
Google Ads Growth is a model for companies that want to use Google advertising to grow the business, not just maintain campaigns.
In this model, ad budget, measurement, campaign structure and optimization are built to support a clear growth objective.
Who Google Ads Growth is for
Google Ads Growth is for companies that want to grow the business and are ready to develop advertising in a goal-oriented way.
You do not need to have a perfect Google Ads account already, but the business needs a clear direction, demand or a growth objective that advertising can support.
There is already demand in the market
Customers are searching for your services or products on Google, but the potential is not yet being used fully.
Budget can grow if the results support it
The goal is not to spend more blindly, but to direct budget where growth looks sensible.
You want decisions based on business numbers
Clicks and impressions are not enough on their own. Advertising should be evaluated by how it supports sales, leads, customer acquisition or another business goal.
Pricing tied to ad budget
The Google Ads Growth management fee is based on the advertising budget. The ad budget can have flexibility within agreed limits, and the management fee updates with the budget.
The advertising budget is paid directly to Google. Viral Links’ management fee is a separate monthly fee. The management is handled by Riku, the founder of Viral Links, personally.
Use the calculator to choose the budget level where you want to see the Google Ads Growth price: management fee, management percentage and total monthly cost.
I take on a limited number of clients at a time. That limit is what makes it possible for me to handle each one personally, without passing the account on.
Calculate price with your ad budget
€3,000
€1,000€20,000
- Management fee
- €750
- Management percentage
- 25%
- Total per month
- €3,750
Goal, measurement and the right decisions
Growth comes from goals, measurement and the right decisions. Google Ads Growth is not based only on adjusting campaigns. It means developing advertising as a whole through the business goal, demand, budget, measurement and prioritization.
Business goal and demand
First, it is defined what advertising needs to support: better lead quality, direct sales, bookings or contacts.
Once the goal is clear, demand on Google is reviewed: what are customers searching for, where are they in the buying journey, and which searches can actually lead to business?
Campaign structure, budget and measurement
The campaign structure needs to support decision-making. Budget is not spread randomly, but directed where there is the best opportunity to grow results.
At the same time, conversions and measurement need to match business goals instead of only filling a report.
Prioritization and next decisions
Growth requires continuous prioritization. The important thing is not to do everything possible, but to identify which changes are most likely to affect the next growth step.
What should be scaled, what should be tested, what should be left alone, and what is blocking the next step?
What you get in the Google Ads Growth model
Google Ads Growth is not just campaign maintenance. You get a clear model where advertising is developed based on the business goal, budget and data.
A clear view of advertising direction
What should be scaled, what should be fixed and what should not be changed right now.
Budget direction and prioritization
Where ad budget should be used, where it should be limited and where more data is needed before bigger decisions.
Campaign development
Campaign structure, search terms, ad copy, targeting and budgets are developed based on the growth objective.
Result interpretation and next actions
Results are not viewed only as a Google Ads report, but in relation to what the business wants to achieve. The purpose of reporting is to show what should be done next.
If growth is limited by the landing page, tracking, offer or sales process, that is raised clearly.
Google Ads Growth or Google Ads Management?
Both models can be right, but for different situations.
Google Ads Management
Management fits a situation where products, services or budget are already fairly established and the goal is to get the best possible results from the given budget.
Management does not mean passive work. It means professional optimization in a more clearly defined model.
Google Ads Growth
Growth fits a situation where Google Ads should become a more active business growth channel. Budget can be directed based on growth, new opportunities are searched for more actively, and advertising is developed more broadly in relation to goals, measurement and customer acquisition.
If the goal is to keep current advertising in good shape, Management may be enough. If the goal is to grow Google Ads into a larger growth channel, Growth is the right model.
See also other Google Ads service models
If Google Ads Growth feels too broad or your company is still in a different stage, another service model may be a better fit.
Google Ads Start
When Google Ads should be launched properly from the beginning.
View serviceGoogle Ads Management
When advertising is already running and the goal is to get better results from the given budget.
View serviceGoogle Ads NonProfit
When a nonprofit organization wants to use Google Ads or the Google Ad Grants opportunity.
View serviceFrequently asked questions about Google Ads Growth
Yes. The calculator shows the Google Ads Growth price for the selected advertising budget. The final collaboration level is always agreed based on the situation, but the calculator gives a clear basis for understanding the monthly cost.
No. The advertising budget is paid directly to Google, and Viral Links’ management fee is a separate monthly fee. The calculator shows these separately so the total cost is clear before starting the collaboration.
Yes, if there is a clear reason for it. The Google Ads Growth pricing model is the primary and transparent starting point for the collaboration, but the scope can be adjusted when needed based on the company’s situation, goals and advertising budget.
Yes. In the Growth model, budget can be directed within agreed limits based on where results look sensible. The goal is not to spend more just because the budget exists, but to grow activity when the data and business situation support it.
Google Ads Growth always starts by making the most important goals and conversions clear enough. Basic tracking review and repair are included in the start.
Viral Links also offers more accurate server-side tracking as a separate service. I especially recommend it when the company already spends several thousand euros per month on advertising, or when advertising should use more accurate conversion data from multiple channels, an ecommerce store or a CRM.
You can mention in the form if you want to hear more about server-side tracking alongside Google Ads Growth.
Management fits a more established situation where the goal is to get the best possible results from the given budget. Growth fits a situation where Google Ads should become a more active growth channel and the budget can be developed based on results.
That is not a problem. Viral Links can help evaluate whether the current work is moving in the right direction. If the current partner is doing many things well, that should be recognized instead of breaking a working setup unnecessarily.
If there are issues in the account, tracking or decision-making, they will be reviewed clearly. Based on that, we can decide whether it makes the most sense to continue with the current partner, fix specific issues or start a new collaboration with Viral Links.
Next step
Tell us about your growth situation, and let’s look at the next step
Briefly describe where Google Ads is now and what you would like to get from the channel next. You can mention the current situation, growth goal, budget direction, or why you are looking for stronger Google Ads execution now.
Want to see whether Google Ads could work as a growth channel?
Tell us about your situation in the form, and I’ll see whether Growth is the right model for the next step.