Google Ads is already running or easy to define
The account may already have campaigns running, or advertising can be built into a clear and focused setup.
Google Ads Management
Google Ads managed sensibly
Google Ads Management is a service model for companies that want a professional to manage Google advertising through a clear and focused model.
The goal is to keep advertising moving in the right direction, use the budget sensibly, and make decisions with more confidence without you needing to learn Google Ads yourself.
Who Google Ads Management is for
Google Ads Management is for companies with a limited ad budget, a more established service or product, and a need to have Google Ads handled by a professional.
It is a good fit when you do not need a broad growth project, but want to make sure Google Ads is not left to urgency, guesswork, or Google’s automated recommendations.
The budget needs to be used sensibly
Management is usually a fit when the ad budget is around €500–€2,000/month and the goal is to get the best possible result from the given budget.
You do not want to manage Google Ads yourself
Google Ads requires constant decisions that can have a big impact. Management saves time and reduces the need to guess what should be done in the account.
You want a stronger grip on current advertising
If the account direction, results, or current partnership feel unclear, Management can bring a clearer model and a stronger grip on advertising.
Google Ads expertise without hiring your own person or using a rigid partner model
In many companies, Google Ads easily becomes a side responsibility for someone doing other marketing work. In that case, the quality depends heavily on how much time, experience, and technical Google Ads knowledge that person actually has.
Another common situation is that Google Ads is already outsourced, but the collaboration feels distant, slow, or unclear. Things happen in the account, but it is not always clear to the company why they are being done or what should be decided next.
Google Ads Management is a lighter and more flexible way to access Google Ads expertise without hiring your own person or using a heavy partner model. The goal is to keep advertising close to the business, while the work is handled by someone who understands Google Ads deeply.
Especially useful when Google Ads is an important channel, but hiring internally or using a heavy agency model is not the right solution.
Pricing
Google Ads Management is intended for more focused Google Ads setups where the ad budget is usually around €500–€2,000/month.
- Management
- €250–€450/month
- Recommended ad budget
- €500–€2,000/month
The final price is agreed based on the situation. Factors include the ad budget, account scope, and the amount of management needed. The management is handled by Riku, the founder of Viral Links, personally.
I take on a limited number of clients at a time. That limit is what makes it possible for me to handle each one personally, without passing the account on.
If the ad budget grows clearly above €2,000/month or advertising needs to be developed continuously into new products, services, or campaign directions, Google Ads Growth is usually the better model.
How Google Ads Management works
Google Ads is developed around the given budget and a clear setup.
The most important goal is to keep advertising sensible, effective, and controlled without constant expansion.
The account direction stays clear
Advertising is viewed in relation to what the business actually wants to get: contacts, sales, bookings, applications, or another important action.
The budget is guided sensibly
With a limited budget, not everything should be advertised at the same time. The important thing is to identify where the budget should be focused and where money should not be spent unnecessarily.
Campaigns are developed based on the situation
Search terms, ad copy, targeting, budgets, and campaign structure are developed based on what is happening in the account and what the results show.
The situation stays understandable
Reporting and communication are not only about showing numbers, but about keeping the client aware of what is happening in advertising and whether something needs to be decided next.
See also other Google Ads service models
If Management is not the right model for the current situation, another Google Ads service may be a better fit.
Google Ads Growth
When Google Ads should become a more active growth channel and budget can be developed based on results.
View serviceGoogle Ads Start
When Google Ads should be launched properly from the beginning.
View serviceGoogle Ads NonProfit
When a nonprofit organization wants to use Google Ads or the Google Ad Grants opportunity.
View serviceFrequently asked questions about Google Ads Management
No. Management is a model for a different situation. In Management, Google Ads is handled professionally around the given budget and a more focused setup. Growth is for situations where Google Ads should become a more active growth channel and advertising is developed more broadly around growth, expansion, and budget scaling.
If the ad budget grows permanently above €2,000/month, Google Ads Growth is usually the better model. The same applies when advertising needs to be expanded continuously into new products, services, or campaign directions.
Yes. In Google Ads Management, the account direction, budget, campaigns, and results are reviewed actively, and the needed actions are taken based on the situation.
The goal is not to make changes just to show that something is happening, but to keep advertising sensible from the business point of view.
That is not a problem. Viral Links can help evaluate whether the current work is moving in the right direction. If the current partner is doing many things well, that should be recognized instead of breaking a working setup unnecessarily.
If there are issues in the account, tracking, or decision-making, they will be reviewed clearly. Based on that, we can decide whether it makes the most sense to continue with the current partner, fix specific issues, or start a new collaboration with Viral Links.
It means you are not dealing with a faceless agency, salesperson, or separate account manager. The collaboration is directly with me, Riku.
Because I am both the owner of Viral Links and the person responsible for the Google Ads work, I can operate more flexibly than a traditional external agency. The goal is to be as close as possible to an internal operator: to understand the business, make decisions quickly, and manage Google Ads based on what makes sense for the client.
In the Management model, this means you get Google Ads expertise without hiring your own person, but the work does not feel like a detached external service.
Not necessarily. Management is best suited for managing an existing or easily focused Google Ads setup. If Google Ads needs to be built from the ground up as a test period, Google Ads Start may be the better first step.
You can briefly describe the current situation. Based on that, we can see whether Management fits or whether it would make more sense to start with Start, Growth, or NonProfit.
Yes. If Google Ads starts to show clear growth potential, the budget grows, or advertising should be expanded more actively, Management can be changed to the Growth model.
Next step
Tell us about your current Google Ads situation
Briefly describe your current Google Ads situation and what kind of help you need with account management. You can mention what should be maintained, fixed, or clarified in the account.
Want to get your Google Ads account into sensible management?
Tell us about the current situation in the form, and I’ll see whether Management is suitable for you.